Dear prospective students,

Welcome to the Marketing Ph.D. program here at Goethe University Frankfurt! We are glad we caught your interest in this selective program that only very few German universities offer. Frankfurt is a vibrant city with endless opportunities in education, culture, recreation—and research.

As a graduate student in our group, you will face many exciting and rewarding challenges. Classes are small and opportunities to work with faculty members one-on-one are large. We are dedicated to graduate education and research and are making every effort to provide the best guidance and support to you.

We hope you share our passion for research, seek to break new intellectual ground and contribute to the academic conversation in our field. We are extremely proud that our graduates found placements in tenured and tenure-track positions in a wide range of countries (Germany, Switzerland, Austria, UK, US, Spain, and the Netherlands) and left their mark on dozens of national and international dissertation awards. Our students are also regular presenters at renowned international conferences and are offered visiting positions at top-notch universities and research institutions.

Marketing analytics lie at the core of our program. Increasing digitalization leads to a strong increase in available data and novel research questions that challenge accepted business paradigms. Through exciting practice partner projects, as well as through Goethe University Frankfurt’s incomparable access to secondary databases and our very own experimental laboratory, we are best equipped to study these research questions that move the needle in today’s business and societal landscape.

As the largest marketing department in Germany, sized by tenured faculty, our department houses faculty experts that approach these questions through the most diverse set of theories and methodologies, ranging from quantitative econometric modeling, over marketing strategy, to consumer psychology.

You will join a wonderful community of scholars and fellow Ph.D. students in which doors are open and lasting friendships are built. And be assured that, although there is a great deal to learn within the marketing field alone, you will always be part of a larger interdisciplinary community of distinguished faculty and enthusiastic students here at Goethe University Frankfurt.

I invite you to explore the details of our graduate program in Marketing through the links found here. Please reach out if you have any specific question about the program that we missed to answer on these webpages. We are delighted that you are interested in our program and are very much looking forward to meeting you!

Best regards,

Simone Wies

Academic Director - Ph.D. Program in Marketing